If you’re creating courses, here’s one of the secrets to make the course even better. On this episode Russell talks about how he has always been able to teach the strategy of course creation but not really the tactic.

How to create true change that actually lasts… On today’s episode Russell talks about how our society has always functioned in a “Demand Relationship” and how it will never bring about real change.

How to quickly double sales by weaving the 3 invisible closes into every step of your funnel… On this episode that is from a presentation at 2019’s Funnel Hacking Live, Russell talks about the 3 Closes.

What happened to me this weekend, and what you can learn from it. On this episode Russell talks about the events of the past weekend and how he handled the situation when it got tough and gives some solid advice about the best way to get through it.

The big “ah-ha” that I’ve been trying to execute over the last 60 days. On this episode Russell explains the difference between a value ladder and a value maze, and what he’s done to simplify his own value ladder over the last few years.

Revisiting one of my favorite principles from the Traffic Secrets book. On this episode Russell talks about posting on Instagram with a method he learned from Jenna Kutcher called the JK5.

People are getting the Traffic Secrets book in the mail today, and if you’re not careful, you may miss the greatest marketing lesson of all. On today’s episode Russell explains the difference between hard-selling and soft-selling.

One of my favorite new hooks that you can get created for a couple hundred bucks. On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea.

Of all the ways I’ve taught things in the past, I think this way might be the best. On today’s episode Russell talks about how Mr. Miyagi from Karate Kid gave him an epiphany about the way he teaches.