Question Featured On: Episode 4 - #AskRussellAnything

Let me preface this answer with this, rule number one when you do a webinar is you need to do the webinar live over and over again until you master your message. I did the Funnel Hacks webinar over 70 times live before we automated it. So do it live over and over again. After you have it live and then you want to go automated, after you make a million dollars with it, you have my permission to make it automated.

Now that it’s automated, a couple of things we’ve learned that are insane and we’ll be updating Clickfunnels based on. We used to pick a date and time, tomorrow, Wednesday or Thursday and they’d pick a time. We did that first. Then we added in “Watch yesterday’s replay now.” And found that 60% of sales came from people who chose that option. So we did something faster. We did top of the hour webinars. So at the top of the hour it would start. So if someone registered in the first 45 minutes they had to wait 45 minutes for the webinar. Because of that we put a webinar that said how to go get a trial, but people who came in 45 minutes before got confused because they’re trying to get a trial and the webinar is starting and it messes up everything.

So then we tested something else. Instead of doing top of the hour we shifted to the top of every 15 minutes. I don’t have the numbers in front of me, but top of the 15 minutes did great and then we got ambitious and made it the top of every 10 minutes and it was a 2x increase in just the showing up rate. The sales in the back also go way up. I think it’s because most of the time when the webinar is right, you get 25% of people that actually show up after they register. You’re seriously increasing that by saying, “Look, it’s starting in just a few minutes.”

So registration went up, show up rate went up, everything went up. All ships rose with the tide. So what I would recommend is on an auto-webinar do every 15 minutes or 10 minutes. And the way we are doing ours now, and we’re in the process of launching four of them today, basically every 10 minutes it starts and after they register there’s a video there that is literally 10 minutes and it’s basically me pre-framing the next thing saying it’s going to be amazing and getting them excited. If you read the book called Pre-suasion, it’s about pre-framing. The frame they go through before they get through. The whole goal of that video is to get them excited and to show up and pre-sale them to purchase the thing on the next page.

So do live webinars, still put a thank you page where they can go get a trial or SLO (Self liquidating offer), that way you can make up your ad costs. But if you’re in auto-webinar zone trying to get them started, just go straight to the webinar, don’t derail them.