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The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
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Episode Recap:
Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you.
Key Highlights:
- Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost.
- The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start.
- The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way.
- Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success.
- How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead.
If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy!
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Transcript:
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