Blog Posts

Marketing Secrets Podcast

121 - 10X Your Income When You Become A Specialist

The interesting truth behind what happens when you shift from being a generalist to a specialist. On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing.

120 - I Just Spoke At Tony Robbins Event!! (The UNUSUAL Insight I Wasn’t Expecting...)

Anne Frank house… Operation Underground Railroad… and what YOU can do NOW to help save children from slavery. This IS our problem, we can help. On today’s episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in.

119 - The #1 Destructive Behavior That You Have That's Killing Your Success

If there is anything virtuous, lovely, of good report, or praiseworthy, we seek after these things. On today’s episode Russell talks about the teachability index, and why most adults no longer have it after completing school.

118 - The "Offer" That Helped End World War 1 (Hint: It Included Toilet Paper)

Creating an offer is the secret behind getting anything you want… including prisoners of war. On today’s episode, Russell talks about how Harry Reichenbach helped end World War I with an offer that German soldiers couldn’t refuse.

117 - The Secret Behind The Three Phases Of The Attractive Character...

Hint: It starts with you, but if it ends with you, you’ll never have the impact that you actually want. On today’s episode Russell talks about a webinar in which Kaelin Poulin will sell Clickfunnels rather than Russell. He then goes into detail of how the attractive character of Clickfunnels is evolving.

116 - The Invisible Marketing Technique That'll Keep You Profitable When Times Are Down

Update on my “Entrepreneur of the Year” award, as well as a side of marketing that we never get a chance to talk about. On this episode Russell talks about serving your customers at the highest level when times are good, so they will continue to be your customers when times are down.

115 - My New Favorite "Plata O Plomo" Story

If you want to see the impact that ‘plata o plomo’ had on one of our funnel hackers, listen to this episode. On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals.

114 - Who Gets To Vote In The Election About You?

Stop worrying about those people who aren’t willing to vote with their credit card. On this episode Russell talks about why you shouldn’t care what people think when they don’t vote with their credit cards.

113 - How One Presentation Can Change Everything

The quickest path to launch your entire expert business fast. On today’s podcast Russell talks about how easy it would be to get started by making a presentation and changing your life.

112 - DO HARD THINGS!!!

If you want to be worthy and ready for the mission that God wants to give you, it’s time to follow this one simple principle. On today’s episode Russell talks about a lesson he learned recently from his former high school football coach that applies to all aspects of life.

111 - Moving From A Mass Movement To Your Own Universe

110 - I'm Pretty Sure This Is The Fastest Way To Get To A Million Dollars Without Having To Learn How To Do Anything New

After sitting in the blistering heat all day, I’m not sure if this is just a hallucination or a really good idea. Either way, I thought I’d share it with you. On this episode Russell talks about what he thinks is the fastest way to get to a million dollars in a company.

109 - Funnel Vision: Looking Into The Future Of Funnels...

Hint: the death of autowebinars, the rebirth of the VSL, a sneaky hack from Agora, an idea from Brad Callen that made him $35 million in 1 funnel, and a design tweak from Bryan Moran that makes 63% of your traffic more likely to buy… :) On this episode Russell talks about some of the changes to Google Chrome causing problems to autoplay videos, and what he sees the future of funnels being like.

108 - Want A Bigger Paycheck? Simplify The Process For Your Customers

My big ah-ha after spending the last twelve hours working on project Mother Funnel. On today’s episode Russell talks about how he’s simplifying things to make it simpler for his customers and why that is the key to helping his customers achieve the result he promised them.

107 - If There Is One, There Could Be Two...

The two polar opposite mindsets that will either make you, or break you. On this episode Russell talks about having belief in your own success in order to actually be successful

106 - The History And Math That Will Actually Grow Your Company

Most entrepreneurs don’t love history or math, but when they understand this principle, it’ll make it really, really fun. On this episode Russell talks about knowing the history and math of your industry to be able to grow your business.