What if I told you that, on average, it costs me about $23 to sell just one copy of my book, DotCom Secrets, through ads?

You’d probably think I’m losing money…

Because you can get the book for free on the landing page!

But I have a secret ;)

Even though the book is free and only requires you to pay $7.95 for shipping and handling… I make $15 every time I sell a book.

Here’s how…

At checkout, we have an order bump for people to add the audiobook to their order for an additional $37. That has a 20% conversion rate.

After people confirm their order, there’s a $97 upsell to one of my courses, which has about a 9% conversion rate. Finally, there’s a second upsell for $297 that has about a 4% conversion rate.

Let’s do the math…

Our average cart value is about $37.71. Subtract the $23 it costs me to sell one book, and I’m left with a $15 profit…

…on giving away a book for FREE.

Not only that… but those customers now have access to tons of my content, my ideas, and my help… and they’re very likely going to come back in the future and maybe even sign up for ClickFunnels :)

See how this works?

A book funnel… isn’t just about the book.

It’s just as much about the order bumps and upsells.

My mentor Dan Kennedy once said, “Whoever can spend the most money to acquire a customer… wins.”

If you want to learn more, get your own copy of DotCom Secrets for free, where I’ll teach you how to build this and LOTS of other types of funnels that have helped me grow my businesses!

- Russell Brunson