Have you ever noticed how successful companies have raving fans who are ridiculously loyal?

Like they don’t just buy the products…

They tell their friends about them… and they even convert their family into loyal customers…

Think of Apple… or Tesla… or Patagonia… or LEGO…

What all of these brands have done is not only create great products — they’ve created a mass movement with their brand and products at the center.

That is…

People don’t just buy…

…they believe.

This is one of the most important secrets to building a successful company.

If you want to create your own mass movement, it needs three things…

1. Charismatic Leader — People connect with people more than brands. Apple had Steve Jobs. Tesla has Elon Musk. If you want your brand to connect with its audience… it needs a PERSON… not just a logo.

2. Future-Based Cause — Every mass movement has a purpose for existing together. You have to define what this is. Apple is all about innovating and inspiring entrepreneurs. LEGO is about playing and building. Tesla is about sustainable energy. What is your future-based cause? And how does your product fit into it?

3. New Opportunity — What is the new opportunity you’re providing your customers with that they can’t get anywhere else? This is your product or offer… and it’s a critical component.

Does your business have these three components?

Hit “reply” and let me know what you’re missing.

- Russell Brunson

P.S. I gotta run… But I have a lot more to say on that “new opportunity” point — so keep your eyes peeled for tomorrow’s email :)